Channels for Sustainable Growth
There are a lot of ways to get more traffic and conversions on the internet. Here are the channels that I have found to be the most succesful to grow businesses
Search Engine Optimization
Optimizing for Google's search algorithm is crucial, whether that means ensuring that your targeting matches the keywords intent, or your technical structure is sound.
"Content is King" is still true and any digital marketing campaign relies heavily on well written, useful, and engaging content to explore new keywords and traffic opportunities.
It's hard to know what to do next when you don't know what's worked and what hasn't. Accurate data from analytics is the foundation of making forward-thinking strategic decisions.
Conversion Rate Optimization
Getting traffic to a site isn't what makes a business successful. Using conversion rate optimization, I turn traffic into customers by identifying purchasing bottlenecks and testing solutions.
While these channels have been very successful for me, they are by no means the only solution. With full-funnel knowledge of digital campaigns, I can consult on strategy too.
Building a successful campaign for sustainable growth doesn't happen overnight, it's a process. Some strategies require that others be completed before being implemented. Here is the process I take when building out a strategy.
The Digital Marketing Fundamentals
In more arena's than digital marketing, the fundamentals are crucial. Getting these right sets the foundation for growth tactics to build off of that will ultimately set the stage for your success. Fixing the fundamentals is about optimizing the assets you already have to perform to their highest potential.
- Analytics Audit
- Technical Audit
- Keyword Research, Mapping, and Meta Data
Building Assets for Growth
While your site has assets already, there is always more opportunity for your site to attract traffic. Once the foundation is set, the next step is to identify opportunities to attract a qualified audience. Once the best strategy is identified, we will create the assets necessary to capture new users attention.
- Content Creation
- Content Promotion
- Link Building
Test, Optimize, Reiterate
As any digital marketing professional will tell you, there is no "end" to optimizing your site. Once the foundation is set and assets are created, it's important to constantly test and optimize your site to continuously improve your conversion rate and traffic.
- Conversion Rate Optimization
- Strategy Consultation
- Persona Development
- Competitive Analysis