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Channels for Sustainable Growth

There are a lot of ways to get more traffic and conversions on the internet. Here are the channels that I have found to be the most succesful to grow businesses

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Search Engine Optimization

Optimizing for Google's search algorithm is crucial, whether that means ensuring that your targeting matches the keywords intent, or your technical structure is sound.

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Content Marketing

"Content is King" is still true and any digital marketing campaign relies heavily on well written, useful, and engaging content to explore new keywords and traffic opportunities.

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Analytics

It's hard to know what to do next when you don't know what's worked and what hasn't. Accurate data from analytics is the foundation of making forward-thinking strategic decisions.

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Conversion Rate Optimization

Getting traffic to a site isn't what makes a business successful. Using conversion rate optimization, I turn traffic into customers by identifying purchasing bottlenecks and testing solutions.

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Web Development

With website optimization often comes website changes and developers are required. I am capable of HTML, CSS, and Javascript to implement any changes that are recommended.

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Strategy

While these channels have been very successful for me, they are by no means the only solution. With full-funnel knowledge of digital campaigns, I can consult on strategy too.

The Process

Building a successful campaign for sustainable growth doesn't happen overnight, it's a process. Some strategies require that others be completed before being implemented. Here is the process I take when building out a strategy.

The Digital Marketing Fundamentals

In more arena's than digital marketing, the fundamentals are crucial. Getting these right sets the foundation for growth tactics to build off of that will ultimately set the stage for your success. Fixing the fundamentals is about optimizing the assets you already have to perform to their highest potential.

Tactics Include

  • Analytics Audit
  • Technical Audit
  • Keyword Research, Mapping, and Meta Data

Building Assets for Growth

While your site has assets already, there is always more opportunity for your site to attract traffic. Once the foundation is set, the next step is to identify opportunities to attract a qualified audience. Once the best strategy is identified, we will create the assets necessary to capture new users attention.

Tactics Include

  • Content Creation
  • Content Promotion
  • Link Building

Test, Optimize, Reiterate

As any digital marketing professional will tell you, there is no "end" to optimizing your site. Once the foundation is set and assets are created, it's important to constantly test and optimize your site to continuously improve your conversion rate and traffic.

Tactics Include

  • Conversion Rate Optimization
  • Strategy Consultation
  • Persona Development
  • Competitive Analysis

Who Am I?

A Digital Marketing Industry Professional

I've been a digital marketer for over five years and I still love every day of it. I am constantly in pursuit of the perfect combination or art and technology that utilizes algorithms and automation to give people what they want and need. Having worked in various roles within multiple agencies, I've had the pleasure of working on companies both small and large. From mom-and-pop, family owned businesses to multi-million brands you would recognize, I'm on the cutting edge of the strategies and best practices of the moment that drive traffic and revenue.

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Get In Touch

  • Portland, Oregon
  • jeff@jeffreysj.com